about us

1. Empowerment

• Core Belief: Women are capable of thriving in leadership roles, maintaining health and fitness, and creating a nurturing family environment. Easy it is not. FEM. wants to support and form meaningful interactions to facilitate a healthy lifestyle to take the overwhelm out of the day to day. 

2. Inclusivity

• Core Belief: Every woman deserves a supportive space to grow, regardless of her background, experiences, or current challenges. That’s what FEM. stands for.

3. Authenticity

• Core Belief: Real stories and genuine advice resonate most, so we’re here to find women who struggle, women who make progress, and women who have succeeded and share their stories with you.

4. Growth & Resilience

• Core Belief: Personal growth is continuous, and resilience is key to success in leadership, fitness, and motherhood. FEM. is currently working on a resilience workshop to establish best practices we can add to our daily routines.

5. Balance

• Core Belief: Achieving harmony between career, health, and family is possible with the right strategies and support.

6. Collaboration & Community

• Core Belief: Women thrive when they support and uplift one another, that’s why we’re here to build a community of likeminded individuals to provide each other the tools to succeed in all aspects of our life.  

7. Excellence

• Core Belief: High standards lead to exceptional outcomes, that’s why top-quality content, tools, and resources are what we’ll never compromise on.

8. Sustainability

• Core Belief: Success is not just about short-term wins but building habits and systems for long-term growth. We’re about forming habits that fit into a busy lifestyle. It’s never a one size fits all, however we’re striving to provide content where women can pick and choose what’s right for them.